In advertising, music is rarely a last-step decision. It’s part of the idea — shaping tone, pacing, identity, and memorability. The challenge is getting to a clear, client-safe direction quickly, without endless links, vague notes, and “close but not quite” rounds.
Robin is MusicAtlas’s workflow for creative teams — built to keep the loop in one place: search, preview, refine, check lyrics, save options, and share a direction. Use it internally, then hand off cleanly to production and supervision when needed.
Common starting point: paste a creative brief (or a reference track), generate multiple music directions, then refine by vibe, energy, era, lyric themes, and brand constraints — producing a shortlist the client can react to.
Agency language isn’t metadata. It’s nuance: “premium but not luxury,” “bold but not aggressive,” “modern nostalgia,” “Gen Z without feeling TikTok.” Robin is built for that reality.
Start with the brief. Search from tone, audience, pacing, references, instruments, era, and narrative arc.
Start with a reference. Find neighbors by sound and intent, then widen or narrow the zone.
Generate directions. Build “Option A / B / C” lanes (e.g., minimal + intimate, energetic + bright, cinematic + emotional).
A great track can die in the room because of one line. Robin helps you validate lyrical fit early, so you don’t pitch music that creates surprises at the worst moment.
Check lyrics inline. Spot conflicts with brand values, product claims, or campaign intent.
Keep client-safe alternates. Save “same vibe, cleaner lyric” options before you need them.
Stay aligned. Keep the rationale attached to each option for faster approvals.
Note: preview and lyric availability depends on the specific catalog(s) and partner data available in your workspace.
When feedback comes in (“less cute,” “more premium,” “bigger hook,” “not so much guitar”), Robin makes iteration feel like steering — not starting over.
Refine from results. Adjust vibe, energy, instrumentation, era, and lyrical intent in seconds.
Preserve the thread. Keep notes and constraints connected as the direction evolves.
Build “backup lanes.” Keep a second-best direction ready if the client pivots late.
The best agency shortlists are persuasive: they clarify the creative intent. Robin keeps the “why” attached to the “what,” so it’s easier to align internally, share with clients, or coordinate with production and supervision.
Shortlist by concept. Group options by direction, scene, or emotional arc.
Reduce back-and-forth. Keep notes and constraints attached to each track.
Handoff cleanly. When production or supervision joins, the decision trail already exists.
Robin supports agency-first exploration. Licensing workflows depend on your team’s process and catalog partners.
Music direction becomes clearer when it’s heard against picture. Robin supports fast, private sharing so creative teams can align internally and with clients — without spinning up a separate workflow.
Quick mockups. Pair shortlisted tracks with edits to test emotional fit.
Private review links. Share securely with internal teams or clients.
Keep context attached. Preserve notes and direction alongside the music.
Mockup and sharing capabilities are designed for creative validation. Final licensing and delivery workflows depend on your production and supervision process.
Watch the Robin walkthrough to see how teams turn creative direction into searches, audition options quickly, build shortlists, and keep approvals moving.
Built for real creative language — not closed recommendation feeds.