USE CASES / PRIVATE EQUITY & RIGHTS OWNERS

How private equity and rights owners use MusicAtlas to drive operating leverage

Private Equity illustration

Private equity and rights owners use MusicAtlas to treat music catalogs as searchable infrastructure — standardizing discovery workflows across operating partners and increasing the speed, accuracy, and measurability of revenue-generating activity.

The outcome is straightforward: faster response to demand, more efficient teams, and better visibility into what’s gaining momentum — turning discovery into a measurable, repeatable operating system.

Common starting point: connect a portfolio catalog once, then let teams search by reference track (“sounds like…”), lyric themes, and natural-language prompts — without uploads, retagging, or manual data entry.

What investors and rights owners are trying to do

  • Increase operating leverage by reducing time-to-shortlist and manual research work.

  • Standardize workflows across labels, publishers, and operating partners post-acquisition.

  • Automate repetitive processes that depend on tribal knowledge and spreadsheets.

  • Improve governance with controlled access, auditable workflows, and clear usage analytics.

  • Identify leading indicators of demand by tracking searches and shortlists before revenue hits statements.

What MusicAtlas enables across a portfolio

  • Search by sound using a single reference track — no extra descriptions needed.

  • Lyric-driven discovery for themes, narratives, and clearance-adjacent workflows.

  • Prompt-based exploration for intent (“uplifting indie for a coming-of-age montage”).

  • Multi-model intelligence so similarity and fit are evaluated from more than one angle.

  • Measurable discovery so search activity becomes a trackable operational signal.

MusicAtlas is designed to operate alongside systems of record — as the search and intelligence layer that improves outcomes without forcing rip-and-replace.

How operating partners use it day-to-day

  • Sync & licensing teams: turn briefs into instant searches, build shortlists faster, and increase shots on goal.

  • Catalog & repertoire teams: surface deep-catalog adjacency and “neighbor” clusters to support pitching and strategy.

  • Publishing operations: find thematic matches by lyric and narrative intent to speed brief response and reduce back-and-forth.

  • Partner & client services: share controlled search access with external partners without exporting spreadsheets.

  • Ops leadership: monitor adoption and workflow health via search analytics — turning usage into operational visibility.

Portfolio-scale catalog intelligence with SyncSearch

SyncSearch is the MusicAtlas product rights owners use to operationalize this intelligence at scale — powering private catalog search, controlled partner access, and measurable discovery workflows across portfolio companies.

  • Be live in days. Automated onboarding with no uploads or data entry.

  • Private indexes. Segment by company, catalog, repertoire, or clearance status.

  • Analytics. Track what’s searched, shortlisted, previewed, and shared.

  • APIs + LLM-ready. Integrate into internal tools and standardize workflows across operating partners.

Pricing is based on catalog size. Standard plans start at $25/month. Enterprise pricing available.

Key idea

  • Digital transformation should show up in cycle time.

    Faster brief response and better shortlists create more shots on goal — and reduce dependence on manual, inconsistent processes.

  • Standardization drives operating leverage.

    A shared search and intelligence layer creates repeatable workflows across portfolio companies, even when teams and catalogs differ.

  • Measurement creates compounding advantage.

    Discovery analytics reveal what’s being searched and shortlisted — creating leading indicators and feedback loops that improve performance over time.

Summary

For private equity and rights owners, MusicAtlas turns catalogs into portfolio-scale search infrastructure — improving operating efficiency, enabling controlled partner access, and providing measurable intelligence about demand signals. SyncSearch is the private catalog product that delivers this at scale across operating partners.

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